Epilogue

CONTENT

Epilogue, a stress relief restaurant, attempts to collect everyone’s story and take people away from the stress of work. Epilogue focus on developing delicious and stress-relieving diets for the body. We aim to provide a realm to relax and insulate from external disturbance by building a exquisite dinning experience. We believed a wonderful dinning experience could take you away from work pressure.
STRATEGY

In collaboration with the restaurant, I facilitated the development of a distinctive brand centered around stress-relief and therapeutic dining experiences. By meticulously identifying the brand's inherent strengths and honing in on target market demographics, we meticulously crafted every aspect of the brand journey.

From conceptualizing the name to establishing comprehensive brand guidelines and curating the menu, our focus remained steadfast on infusing a poetic visual narrative that fosters a sense of healing throughout the entire dining encounter. Utilizing a palette of serene and soothing hues, we aimed to evoke a tranquil visual ambiance that resonates with the essence of relaxation and rejuvenation.






IDEATION

Rounded rectangles are extensively utilized in the brand's system to convey three concepts encapsulating the core ideas of the brand: the plate, time, and the cycle.

The color palette draws inspiration from the cycle of life in nature. The soil nurtures everything and furnishes seeds with ample nutrients for growth. During the developmental phase, it absorbs sunlight and transforms it into various energies, supplying nutrients to other species for their development. Ultimately, the most brilliant flowers bloom, then fade and return to the soil, patiently awaiting the next sprout.