Yoonique
Brand IdentityMotion graphic
Yoonique is a New York-based skincare brand inspired by the traditional Korean ritual-based cleansing method. Beginning with cleansing products, the brand reinvigorates an age-old skincare regimen to achieve the goal of hydrated skin for all. For this project, I worked on the overall concept of the brand, from its vision and mission to its tone and voice, integrating all of the brand’s existing
visual products and creating a new visual language for the brand.
Graphic Designer: Yotian Chu
Illustrator: Elizabeth Manda